Canalys, the leading global market research firm, launched its Q2 global smartphone market report in which Xiaomi took the Number 2 rank with a 17% share and an 83% YoY growth, surpassing Apple. This is the first time that the Chinese giant reached the global smartphone ranking. Canalys expressed that Xiaomi is now transforming its business model from challenger to incumbent, with initiatives such as channel partner consolidation and more careful management in the open market. Canalys commented that Xiaomi’s new goal is to displace Samsung to become the world’s largest vendor.
In a letter to all employees, Lei Jun, Founder, Chairman and CEO of Xiaomi, pointed out that becoming the World’s Number 2 is a key milestone in Xiaomi’s history. After five years of self-improvement under extremely difficult conditions, Xiaomi’s product capabilities have been enhanced significantly – they paved the way for the premium market segment and increased its market share. Xiaomi will continuously strengthen its core capabilities and cement its place as the second largest smartphone brand.
In Q4 2020, the global shipments of Xiaomi reached 43.4 million units with 31.5% YoY growth, surpassing Apple for the first time and returning to the third place. In Q1 2021, Apple rose to No.2 with 15% of global smartphone market share, followed closely by Xiaomi with its 14% of market share. Xiaomi’s global smartphone shipments were 49.4 million units back then with 69.1% YoY growth.
Since Xiaomi launched its first premium flagship Mi 10 series, it has been continuously innovating in critical areas, such as imaging, display, charging, smart manufacturing and more. Xiaomi is invested in achieving breakthrough in premium market, bringing cutting-edge leading technology to consumers, and helping to shape the direction of the industry.
For the latest updates on Xiaomi’s products, visit the Xiaomi Facebook page at https://www.facebook.com/XiaomiPhilippines.