SUN LTE Cebu Gets Network Upgrade

Sun subscribers in Cebu can look forward to improved mobile connectivity as leading telecom and digital service provider PLDT expands its SUN LTE Cebu connectivity across the Visayas’ foremost urban hub.

As of today, more than 80% of cell sites across Cebu now have LTE. In addition to network upgrades in Metro Cebu, LTE is also available in the rest of Cebu province, including key tourism areas like Oslob, Moalboal, Daanbantayan, Medellin, Toledo City, Bogo City and Carmen, allowing tourists and residents alike to share photos and videos of their experiences using Sun LTE.

Expanded SUN LTE Cebu capacity is also available in areas in Cebu City, Mandaue, Lapu-Lapu, Minglanilla and Talisay, while the service has also been rolled out in Badian, Balamban, Barili, Catmon, Madridejos, Sibonga, and Tabuelan.

“Strong connectivity will enable our customers in Cebu to better share to the world their passion for Cebuano food, culture and history, as well as showcase the best of Cebuano hospitality and tourism,” said Smart vice president for Prepaid Marketing Carlo Endaya. “Sun’s newly upgraded network all over Cebu allows its customers to instantly share their stories, as they go about their day,” he added.

These network upgrades are part of PLDT’s thrust to provide world-class internet service to Filipinos in Cebu and in other parts of the country. Internal tests showed speeds ranging from 10Mbps to 50Mbps have been reached using a Sun LTE SIM and an LTE smartphone in key areas around Cebu.

“Apart from this improved network, the quality of the mobile internet experience is also dependent on the device used,” said Mario G. Tamayo, PLDT-Smart Senior Vice President for Network Planning and engineering. “This is why we encourage our Sun customers in Cebu to upgrade their SIMs to LTE and use LTE-capable phones.”

“With Sun LTE, our customers in Cebu can enjoy better mobile experience, which they can use to stay connected with their family through video calls and photo sharing, discover new things on YouTube, or access important online services,” Tamayo added.

He added that in areas where improved SUN LTE Cebu networks have been put in place, small business owners and retailers have also reported an increase in earnings, boosted by improved mobile internet connectivity in their area. LTE is the best technology to help bring fast, affordable and reliable mobile internet services to as many customers as possible. It is also quickly upgradable to LTE-A, which can provide even greater capacity and speeds to users with capable smartphones.

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