Two industry leaders recently came together to forge a strategic alliance that will revolutionize the e-Book and e-Magazine landscape in the Philippines.
Philippine mobile leader Smart Communications, Inc. (Smart) announced that it has signed an exclusive partnership with Summit Media (Summit), the country’s leading magazine publisher, to give the former’s subscribers easier and more convenient access to digital books and magazines via their mobile devices.
Over 56 million subscribers of Smart nationwide will gain access to books and magazines in digitized format through the mobile application Buqo using their prepaid credits or have them charged on top of their postpaid accounts. Special download rates and deals will soon be announce.
“The low credit card penetration in the Philippines has always been a barrier for companies offering virtual goods to Filipino consumers,” said Lisa Gokongwei-Cheng, President of Summit Media. “By partnering with Smart, we lower the barrier to entry and give more users access to a wide range of content that can be unlocked using only their cellphone load.”
Buqo is the localized version of Ookbee, the number one e-Bookstore app in Thailand, and was co-developed by Summit subsidiary Hand.Interactive, Inc. The Buqo mobile app with SMART operator billing is currently available for Android devices. Books and magazines downloaded through the app are readable both on smartphones and tablet devices. Current titles available through the store include Yes! Magazine, Candy Magazine, Esquire Philippines, and a host of other Summit Media magazine titles. Also available are titles from other publishers such as Gadgets Magazine, PC Shopper, Car Finder, Speed Magazine, and Circuit Magazine, among many others.