Smart BRO and Crowne Plaza Signs Partnership to Provide Hotel Guests with Mobile Data


Another first was made today involving Smart and Crowne Plaza Hotel in Ortigas.

It didn’t make sense to me at first, but even before the agreement were signed and speeches were made, we thought it was a brilliant move. The partnership between Smart BRO and Crowne Plaza is to provide corporate hotel guests Pocket WiFi during their stay. For years, I have noticed foreigners asking for WiFi access in the coffee shops I frequently visit. These road warriors and business executives need to be online for their presentation or stay in touch with their respective motherships.

Crowne Plaza may have realized this need, and they took the opportunity to team up with the country’s leader in mobile broadband – Smart BRO!

“Smart is a trusted brand in connectivity and with their reliable Smart BRO Pocket WiFi service, we can give guests exactly what they need to make their stay with us successful, rewarding and enjoyable which can eventually lead to repeat business,” said Ian Reid, General Manager of Crowne Plaza Manila Galleria.

“We are excited to partner with Crowne Plaza to deliver another pioneering service in the Philippines. With Smart’s ultrafast and reliable mobile broadband coverage, guests can stay connected and productive whether they are inside or outside of hotel premises,” said Michele Curran, Data and International Services Marketing head at Smart.

I asked if there’s a possibility for Smart to provide mobile phones to Crowne Plaza’s guests in the future. One of the execs present, Richard Dimagiba, Smart BRO Prepaid Senior Manager said “It’s in the works.”

This partnership is the first in the hospitality history. By partnering with a Telco brand like Smart, Crown Plaza’s guests will be able to stay connected on the net wherever they go. This way, tourists and Travelers will continue to live more.

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