For the third consecutive year, Samsung Electronics has been named the best and most trusted brand in Asia based on results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia in collaboration with Nielsen.
The ranking – which aggregates views across 14 major product categories including automotive, retail, F&B and consumer electronics – is based on consumer insights from 13 markets across Asia, and offers a clear measure of the most highly regarded brands today.
Samsung’s journey in becoming Asia’s most trusted brand is the result of its concerted effort to meet the needs of consumers in the region. Over the past several years, the brand has focused on five anchor pillars that contribute towards enhancing trust and awareness within Asia. They include continuous product innovation, deep consumer understanding, engaging consumers through their passions, direct consumer interaction across multiple touchpoints and community engagement through corporate citizenship.