ORIENT M-FORCE Sports Colection now with a Bold New Look

ORIENT is bringing back its popular M-FORCE model, a much-loved member of the ORIENT Sports Collection. The first four models of the new third generation series will be ISO-standard divers’ watches plus one limited-edition to commemorate ORIENT’s 70th anniversary this year. The new M-FORCE retains many of the same features of earlier generations, while introducing the latest industrial design trends.

The tough and functional, distinctive M-FORCE adventure watch has captured the hearts of fans worldwide, from its first-generation series (1997–2002) to the second-generation series (2011–2015). The “M” of M-FORCE stands for 3 things:

  • Mechanical – a watch that keeps time without batteries or solar power.
  • Massive – a durable watch equipped with shock-resistant exterior and internal structures.
  • Maverick – for its original design that is both refined and daringly different.

The new M-FORCE models are ISO-standard air divers’ 200-m watches that pursue the functionality expected of a true adventure watch, featuring the modified in-house caliber F6727. They also include a large screw-down crown at the 3 o’clock position and uni-directional rotating bezel. New for these models is a striking case protection shield with a powerful round form, protecting the screw-down crown and the bezel from external pressure or shock.

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The tough uni-directional rotating bezel is black, like the protection shield, and is engraved with new numeric fonts re-designed to match the new M-FORCE logo. The dial, seen through sapphire crystal glass with an anti-reflective coating, has embossed indices for a three-dimensional look, coated with strong Luminous Light to ensure excellent visibility, an essential feature of any diver’s watch. Also new is the metal bracelet. Its solid and sturdy end links tightly connect to the powerful shaped lugs to integrate seamlessly with the case. The links are arranged at shorter pitch for additional comfort.

There will be four regular models in the new modern designed M-FORCE lineup. In addition to the basic black dial, it is also available in renowned ORIENT colours such as red, green gradation, as well as matte black unifying the case, protection shield, and dial. A limited-edition, 70th Anniversary commemorative model of just 1,600 pieces with a gold gradation dial completes the current M-FORCE line up. The gold gradation dial takes its inspiration from the ORIENT Jaguar Focus model which gained numerous fans back in the 1970s. It combines a bronze colour case and protection shield to provide a vintage element to the newest M-FORCE. All models come in an all-black original presentation box, reflecting the individuality of the tough and refined M-FORCE.

Discover the ORIENT M-FORCE at orient-watch.com.

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