OPPO Is Number 1 in Lower Premium Segment – Counterpoint

OPPO has been named as the leading smartphone brand by market research firm Counterpoint in the lower premium segment. This result proves that the brand is thriving amongst fierce competition in a largely saturated market. Furthermore, with more than 95% of flagship sales coming from the domestic China market, OPPO has ample opportunity to grow its share and thus bring more beautiful smartphone products to young consumers around the world.

The Counterpoint report concluded that the global high-end smartphone market grew by 7% in the second quarter of 2018, with excellent performance in high-end product shipments. OPPO accounted for 10% of the overall premium smartphone market and in the $400-600 price segment, OPPO ranked first with 22% market share, followed by Apple, Samsung, Huawei, Xiaomi and others. Within the hugely important China high-end smartphone market, the world’s largest, Apple ranked first and OPPO ranked second. Chinese smartphone manufacturers have “upgraded” their flagship products this year and OPPO has been at the forefront. The newly launched Find X has won unanimous praise from consumers and the media after a highly successful Paris launch. Of course, there is also the company’s R series, which
reinvigorated the industry at large with metallic colors and glass gradients.

“In the Philippines, we see our smartphones appealing to more and more consumers, and we are very grateful for their support and happy that they find value in our products,” OPPO Philippines’ VP for Marketing Jane Wan said. “With our portfolio ranging from mid-range devices offering high value for money to premium powerhouses like the Find X, our brand is committed to developing the best technologies, design, and user experience which cater to the needs our dynamic consumers.”

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