Our friends from OPPO Philippines shared with us the good news yesterday that the brand has ranked second in annual smartphone shipments for the Southeast Asia region. According to the latest report from market research firm International Data Corporation (IDC), OPPO posted double-digit growth of over 29% in 2017 which covers markets including Indonesia, Malaysia, Philippines, Thailand, Myanmar and Vietnam.
Since establishing Thailand as its first international market in 2009, OPPO has maintained rapid growth in the region by offering products that local consumers love. The company’s localization plan works to deeply understand the needs of young consumers by developing innovative technology together with beautiful and fashionable design. I’ve seen their strategy since they opened shop here in the Philippines in 2014 and they did very well in marketing their products. Customers want to buy OPPO phones because they see the brand all the time.
But it’s not all about the marketing. OPPO’s commitment to provide camera phones with advanced features at competitive prices are already compelling enough for one to purchase. We witnessed how their phones were made during our trip to their Shenzhen factory last August, and we can attest that they are dead serious in making products with the best quality.
The widely popular “Selfie Expert” F series and specifically the OPPO F5, are the industry’s first to feature groundbreaking A.I. Beauty Recognition technology that’s designed to personalize beautification for users within a captured selfie. Other firsts include the advanced Full-Screen FHD+ display and convenient Facial Unlock Technology.
With the era of more advanced mobile technology and 5G connectivity just around the corner, OPPO plans to continue its commitment to South-East Asia with pioneering products that will inspire and excite in the years ahead.
My unbiased Fearless Forecast? With the way they market and produce phones, OPPO has a great chance to gain the Number 1 spot in Southeast Asia in a few years.