After more than ten years of providing mobile phones and gadgets to its Filipino customers, CHERRY remained strong as it is the only local phone brand to stay alive in an industry now dominated by Chinese brands. As the brand steps into a new decade, One CHERRY has taken a full transition to
further serve Filipinos by continuously innovating and building an ecosystem of products that will meet the needs of its evolving market, making their life easier and improving their overall lifestyle.
Guided with the vision of its founder and Chief Executive officer, Maynard S. Ngu, the new CHERRY will continue to be a cut above the rest, but this time with a bigger goal in mind: to dominate the Philippine market by offering wide range of products and services that will cater to its evolving
market under a conglomerate. “Since the groundbreaking catapult of Cherry Mobile in 2009, we are happy to announce that our vision to create one ecosystem for the Filipinos is now a reality. CHERRY carries an array of brands and services under its belt: Cherry Mobile, Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet, offering extensive variety of products in communication technology, Internet of Things (IoT) system, home, health, personal, and even pet essentials.“
“CHERRY will continue to offer relevant products and pursue innovation to meet the needs of its evolving market and improve their overall quality of life. The new logo and name signify the start of the company’s mission to further reach out to our market through the same value-for-money and quality innovations that we’ve been offering since then. CHERRY will be the same brand that Filipinos have loved from the beginning. The brand has evolved and remains a proudly Filipino brand, for the Filipinos,” Ngu proudly shares.
One of the notable changes in the new logo is the icon which has a subtle resemblance to the Yin & Yang symbol. The brand has dropped the iconic fusion of “Cherry” and “Mobile” on the icon and replaced it with a combined swoosh of its original pantone colors of red, white, and gray. “The new logo signifies the balance, stability, strength and unity of brands, with the company’s mission to further reach out to our market through the same value-for-money innovations that we’ve been offering since then. CHERRY will be the same brand that Filipinos have loved since then, only this time we’re going bigger and better,” Ngu added.
The new logo made its debut when the brand announced the availability of the Cherry Ion Personal Wearable Air Purifier. They have removed the word “mobile” on their new logo, with “CHERRY” in upper-case dominating the design. This symbolizes the company’s direction to gear towards a bigger vision and serve the Filipino market through a variety of products and services fitting to their needs and lifestyles. Further, the removal of the word “mobile” on the logo does not mean that the brand will no longer provide smartphones, but is a kickoff to better and bigger innovations from the local brand.
What started out as a mobile phone brand in 2009 with only four (4) units to showcase, CHERRY now carries an array of brands and services under its belt. Including Cherry Mobile, Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet. Cherry Prepaid provides affordable prepaid data services to the Filipinos across the archipelago since 2015 and has activated more than five million subscribers nationwide. Later on, it has widened its global reach through the Cherryroam, your ultimate travel WiFi roaming device
with fast, stable and secured internet connection to over 160 countries worldwide. They launched its IoT Internet of Things) arm through the Home brand last 2019, providing its consumers the security, convenience, and peace of mind they truly deserve. These products are connected and integrated in one platform that works well with different IoT systems. From switches, sockets, to cameras, locks, and even home appliances. Home is set to bring a life full of convenience in a smart way. Most recently, the worldwide pandemic became the brand’s focus by coming up with a variety of products to protect every Filipino’s health. The Ion and Ion Lite, both personal wearable air purifiers to room air purifiers, UV lamps and more have been in demand in their online stores.
Along with the reveal of their new branding and logo is the soft launch of their online store. Visit https://cherryshop.com.ph/ and purchase a product of your choice. More on that next time!