It’s MWC time – my favorite tech event of the year, and there’s some exciting news for Nokia fans out there!
I totally forgot about Nokia’s announcement today, but fortunately the PR of Nokia Philippines sent me details of its newest lineup. For the past couple of weeks, the Nokia X has been rumored to have Android as its choice operating system instead of the Windows Phone platform found in their Lumia lineup. They call it the Nokia X software but is based on Android which makes it possible for users of this phone to install their favorite Android apps. And based on the price points, this is definitely their mid-range lineup with the Asha series for the low-end and the Lumia for the high-end market. Looks like the local players like Cherry Mobile and MyPhone would have a stiffer competition this time.
The first phone in the series is the Nokia X. Its specs include a 4-inch IPS display with 800 x 480 pixels, 1 GHz Dual-Core MSM8225 Qualcomm Snapdragon processor, 4GB Internal Storage with 512MB RAM, Dual-SIM and a 3 Megapixel camera. SRP is around 89 Euros which is roughly equivalent to Php 5,400 pesos.
The Nokia X+, I think uses the similar design of the X, but with slightly advanced specs. RAM is bigger at 768MB and comes with a 4GB MicroSD card. SRP is at 99 Euros and that is around Php 6,000 pesos.
The Nokia XL is the third model in the lineup and has the same specs of the XL, but with a larger 5-inch IPS display, 5 Megapixel Camera with autofocus and flash, and a 2 Megapixel front camera. SRP is 109 Euros or around Php 6,700.00.
The Nokia X phones comes in bright colorful cases except for the XL which has orange instead of red.
This is a very interesting strategy for Nokia: Three different platforms for three different market segments and it makes sense for them to push the X series to the mid-range market instead of slugging out with Samsung in the high-end. Samsung doesn’t have a known phone model in this segment and Nokia may find a way to gain more sales especially with these attractive prices.
How are they able to make this cheap? I noticed that the processor Nokia chose for this series is similar to what Cherry Mobile is using with their Flare, a low-cost processor from Qualcomm. The difference, you know how reliable Nokia’s hardware is, and this could probably bring them back to the game.