Get Ready for Lazada 11.11 – The Biggest Sale Event of the Year!

Every month Lazada gives us the opportunity to take advantage of their sale events. This November 11 is highly anticipated, as Lazada continues to redefine the total shopping experience in the Philippines. The country’s number 1 eCommerce platform kicked-off its biggest one-day sale of the
year, Lazada 11.11, with a local event The World of Lazada, teasing the first-ever live interactive countdown concert show in the country.

Lazada 11.11 Super Show will be broadcast on ABS-CBN and livestreamed on the Lazada app, on November 10. This will mark the first time the
show is being telecast on a national network. With more than P11 Million vouchers and 11 Million product offerings and massive deals and discounts, in-the-know savvy shoppers can look forward to only the best from each of their favorite product categories such as ‘Women & Men’s Fashion,’ ‘Health & Beauty,’ ‘Sports & Outdoors,’ ‘Toys, Babies and Kids,’ ‘Home & Living,’ and ‘Electronics.’

Lazada 11.11 provides brands and sellers more ways to reach consumers through new formats and channels. New in-app game LazCity Wonderland enables consumers to build and explore a virtual city of LazMall brands with special brand vouchers. Moreover, in-app facial recognition game Moji-Go will make it even more fun to win exciting vouchers when you play during 11.11. Users just need to match facial expressions to win coins that can be converted to vouchers. In introducing new games, consumers are promised an engaging shopping experience where redeeming rewards are easier than ever to achieve.

As the grand culmination of the event, Lazada Philippines Chief Executive Officer, Ray Alimurung and Chief Marketing Officer, Neil Trinidad provided guests a first look of Lazada’s very first interactive livestream countdown concert, the Lazada 11.11 Super Show, which will be simultaneously broadcast nationwide on ABS-CBN and livestreamed on the Lazada app on
November 10, 2019 at 10.30 PM. In partnership with ABS-CBN, the Lazada 11.11 Super Show will be broadcast on TV and live streamed on the app. The show will be hosted by the country’s top stars, Vice Ganda, Billy
Crawford, Karylle and Mimiyuuh with performances from James Reid, Maja Salvador, Mayward and many more. The show will also showcase Voucher Rain, a fun, interactive game where shoppers can slash their way to collect vouchers. Partner brands such as TRESemmé, Promil,
Platinum Karaoke, Sun Life, and Hyundai will showcase even more surprise performances. Hyundai will raffle off a brand-new Hyundai Reina, and shoppers can simply follow the Hyundai store on Lazada and wait for the winner to be announced on November 11.

The show will end with the biggest surprise yet – a special simulcast performance of Grammy Award-winning singer-songwriter Taylor Swift, who will be performing live at our sister brand TMALL Gala Show and livestreamed on our Lazada app.

To know more about Lazada 11.11, visit Lazada.com.ph, facebook.com/LazadaPhilippines and
Instagram.com/lazadaPH.

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