Two months after revealing South Korean actor Hyun Bin as their newest celebrity endorser, SMART Signature has signed another SoKor star to endorse their postpaid plans. Fellow “Crash Landing On You” lead Son Ye-Jin, who portrayed the heiress Yoon Se-Ri in the series became the latest celebrity endorser of SMART Signature, the Postpaid Plan of the biggest mobile network in the Philippines. The big announcement came two months after PLDT’s wireless subsidiary launched its ‘Simple, Smart Ako’ campaign, which set off a strong clamor for Smart to bring Son Ye Jin under its fold and closer to her Filipino fans.
“Son Ye Jin’s appeal is undeniable among Filipinos who have been swept by the Korean wave, and we are thrilled to fulfill their wish. This is one way of supporting the Hallyu passion of our customers, who put their trust in our network so they can binge-watch the latest K-dramas, stream K-Pop hits, and stay updated on their K-idols online,” says Jane J. Basas, Senior Vice
President and Head of Consumer Wireless Business at Smart. “More than this, we know Son Ye Jin embodies the Smart Signature brand as it simplifies the postpaid experience so customers can make their mark in their career or passion,” she adds.
There were clamors before for SMART to also sign the actress after revealing Hyun Bin’s TVC. In Smart’s latest TV ad, Son Ye Jin confidently rides a motorcycle and navigates the city through the fast lane, alluding to the prioritized, worry-free, and elevated lifestyle that SMART Signature
provides its customers, powered by the country’s fastest mobile data network. The ad also powerfully ends with Son Ye Jin affirming, “Simple. Smart Ako.”
Here’s Son Ye-Jin SMART Signature TVC:
Here’s what we noticed. At the end of the video, a car arrived beside her Ducati motorbike. Does that car look familiar? Let me refresh your memory with this other TVC from SMART:
Yes, folks! That’s the car Hyun Bin was driving! This means, they might be aware that they are working for the same brand as endorsers! This also means we can expect to see another TVC with both SoKor actors in it!!!
“As an actress, I am always grateful for having a platform to entertain and touch the lives of others through my craft. I thank Smart for giving me a way to specifically reach out to my Filipino fans and inspire them to make a mark in whatever path that they have chosen. I wish to see you all soon,” says Son Ye Jin, who earned the title ‘Queen of Melodramas’ in South Korea for her
string of hit series and movies.
The Korean actress is expected to visit the Philippines depending on the global pandemic situation. While you wait for Son Ye-Jin (or Hyun Bin) to arrive to our shores, we suggest that you subscribe to a SMART Signature plan, like myself!
With SMART Signature, subscribers are prioritized to get first dibs on new technology and mobile innovation as well as the latest digital content. The recent launch of Smart 5G as a commercial service is proof of this as the initial phase covers provision for all Smart Signature customers, who can now enjoy blazing-fast data speeds on Smart 5G-certified devices at select SMART 5G spots in Metro Manila.
With its well-designed plans, Smart Signature also keeps postpaid subscribers worry-free when it comes to connecting with family and friends, or staying online for work, play, or entertainment. SMART Signature caters to different lifestyles by offering SIM-Only or Device
Plans that come in S, M, L, and XL. Each plan features generous data inclusions starting at 5GB for only P999 per month to up to 60 GB for only P2,999 per month, so customers can go from virtual work meetings to streaming the latest K-dramas on their phone with ease.
SMART Signature also delivers an elevated lifestyle for loyal customers, who can enjoy perks and rewards through points earned via MVP Rewards, among other unique experiences and privileges awaiting subscribers throughout the year.
I have already converted my SMART Postpaid plan to SMART Signature and I am a lot happier now with my calls and data allocation, as well as the super fast data I’m getting. Right now, I’m using a Huawei P40 Pro to utilize SMART 5G services that has been rolled out the other day.
Make your mark with SMART Signature now! Learn more about the Smart Signature Plan perfect for your lifestyle at smart.com.ph/signature. Sign up as a new subscriber, or upgrade your current SMART Postpaid Plan at SMART Stores nationwide or the Smart Online Store at store.smart.com.ph.
