Fitness Brand Amazfit introduced themselves with a blast at their launch event at Makati last March 27. Figures like DJ Carla Lizardo even hosted the event!
Writers and influencers alike were invited to Amazfit’s Brand Launch at Century City Mall. Amazfit showcased their features and products with a fun game and an informational presentation.
Amazfit: Race Against Time (arranged by Mystery Manila!) was the game’s name. Organizers gave the guests mystery challenges at a limited time while divided into 8 groups. Digital Walker’s AVP of Brands, Arlene Siongco, herself, gave the winners their prizes.
After that, Amazfit’s Overseas Marketing Manager April Zhong and Overseas Sales Manager Sophia Liao gave a presentation about Amazfit’s colorful identity and history.
The product displays made the event interactive. So, those present were able to experience first- hand Amazfit smartwatches that made them forget the light price tag.
Products most featured in the event were:
- Cor 2 (Php 2,990) – has an optical heart rate monitor and NFC. can last up to 20 days+ battery life
- Bip (Php 3, 490) – comes with a heart rate sensor, GPS, barometer and compass. can display phone notifications and tracks various sports activities. can last up to 30+ days battery life.
- Verge (Php 8, 490) – supports 11 modes of multisports tracking, displays phone notifications and can answer calls on your wrist (only for Android)
Guests themselves also talked about their own experiences using the brand. Importantly, most talked about how comfortable the smartwatches were anytime, anywhere.